SEO Q&A
You're more than welcome, please let me know if you have specific questions along the way (I know it's a lot of reading). Also, please know as I move along in finding new routes I will either submit your site or let you know how you can.
Christine Jackson
From: jackiehunter@verizon.net
To: christine.jackson@live.com
Subject: Re: My ad compared to another on same site
Date: Tue, 22 Sep 2009 16:27:12 -0400
Thanks bunches.
----- Original Message -----
From: christine jackson
To: Jackie Hunter
Sent: Tuesday, September 22, 2009 2:50 PM
Subject: RE: My ad compared to another on same site
As far as the paid advertisements go, I would take the time to know what you can get for how much. Each site/program is different, if it is not clearly evident why others are getting better coverage or bigger ads- I suggest you call or write the webmaster asking for clarification.
From looking at the analytics on my end, your site visits (the site I build you) are definitely on the rise.
Oct 08 Site Visits: 7
Nov 08 Site Visits: 4
Jan 09 Site Visits: 0
Feb 09 Site Visits: 18
Mar 09 Site Visits: 8
April 09 Site Visits: 8
May 09 Site Visits: 20
June 09 Site Visits: 52
July 09 Site Visits: 55
Aug 09 Site Visits: 60
Sept 09 Site Visits: 32
Also, you are getting significant response from Craigslist ads. Very little response from your WAHM ads. Other traffic you are getting is from people searching the term "uses for tea tree oil," this is great (it means you have good content).
A suggestion: I have, altogether, halted all of my paid ads since February. Instead, as an experiment, I have focused on the Search Engine Optimization end of generating traffic. To date, my visits have increased exponentially (in comparison to paid ads). I have updated my website to help people with their search engine optimization, you can see a lot of references on my site (in the left hand green menu) 1. 15 Minute SEO Articles; 2. SEO Tutorial; 3. Top 100 Free Web Directories; 4. Free backlink sites.
I know, at first, this will be a lot to take in... But after a little practice and determination to commit some time to this on a regular basis you will be excited about your results.
The before mentioned cover the topic of getting traffic to your site.
The other area of concern is actual conversion, getting folks to buy into your product/service. There are so many ways to go about this, but above all of the others is super content. I'm not a pro, as you know, with conversion on products. I would start by looking at other websites with similar goals, i.e. tupperware, avon, etc. Don't spend a lot of time doing this, just look at the ones that hit the top of google or yahoo when you search the terms. The ones on top are the ones "doing it right." Use their ideas for inspiration and make them your own. Have you seen http://www.northeasttexasavon.com? I designed this site, but I did not come up with the content (the site's owner did)...I found a lot of the content to be very intriguing.
Frustration will pass, customers will come all with dedication.
P.S. Keep putting your info (type in your www... addresses) on facebook and myspace - this will help more than you know.
Christine Jackson
From: jackiehunter@verizon.net
To: christine.jackson@live.com
Subject: My ad compared to another on same site
Date: Tue, 22 Sep 2009 13:33:52 -0400
Hi Christine, I need to chat with you as soon as you have some free time. I'm a little frustrated with my marketing efforts. I've been a lot more active lately but according to my CEO Mom Team analytics I'm advancing very little. My stats aren't flat but they are nothing near where I want to be.
I like the Ablewise site you sent to me but I'm still learning how to get the best bang for my buck. Compare my ad below to another ad on the same site. The other is much better even though I paid a small amount to upscale mine. I still have a button ad on a mom web site and I'm paying $20 a month for that. That may be what is keeping me off the bottom but I'm having no conversions from anything. I know there is a right way to do this, but I'm frustrated right now. I'm beginning to formulate some ideas....do you have any suggestions? It was neat getting to meet you on facebook....Jackie
posted by Christine Jackson @ 5:30 PM
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